Facebook Hires Campbell Brown as News Partnerships Team
Facebook has hired Campbell Brown a former correspondent to bolster its often rocky relation with the press and media
Campbell Brown, a former CNN prime-time host, is affiliating Facebook to passed its News Partnerships unit, which works with media companies that publicize content on the social media website .
" I will be working instantly with our partners to help them is how Facebook can expand the reach of their journalism, and lend appreciate to their businesses ," Ms. Brown wrote in a Facebook post .
Facebook's role in the media life has come under investigation. The firm fronted rekindled pressing after the election to fight the spread of misinformation on its programme. After first primarily rejecting the notion that" counterfeit bulletin" on Facebook played a role in the election, the company has recently outlined new steps to avoid the proliferation of misinformation, like labeling sure-fire storeys as fallacious and use alongside fact-checking groups .
Increasingly, beings are turning now to Facebook as a primary end for their bulletin and knowledge, which has further boosted the social network's publicize business. News organizations, in turn, have come to rely more and more on Facebook as a programme for strewing their contents. Numerous publishers use Facebook's Instant Articles program to post storeys instantly to Facebook, and then share in advertising receipt with the social giant.
Media companies have seen quick expansion with Facebook video, though how they will generate revenue from that large gathering is still largely iffy. Facebook has also paid media companies millions of dollars to experiment with its live-streaming product, Facebook Live .
The hire of Ms. Brown may be viewed in the national media life as a surprising preference. Ms. Brown, who has ever run at NBC News, left CNN in 2010. In recent years, she has become a contentious education-reform partisan .
In 2015, Ms. Brown propelled The 74, a nonprofit, education-focused bulletin website. In a memo on the website Friday, Ms. Brown told me that she will be stepping back from her editorial persona there, but will remain on the board .
Campbell Brown, a former CNN prime-time host, is affiliating Facebook to passed its News Partnerships unit, which works with media companies that publicize content on the social media website .
" I will be working instantly with our partners to help them is how Facebook can expand the reach of their journalism, and lend appreciate to their businesses ," Ms. Brown wrote in a Facebook post .
Facebook's role in the media life has come under investigation. The firm fronted rekindled pressing after the election to fight the spread of misinformation on its programme. After first primarily rejecting the notion that" counterfeit bulletin" on Facebook played a role in the election, the company has recently outlined new steps to avoid the proliferation of misinformation, like labeling sure-fire storeys as fallacious and use alongside fact-checking groups .
Increasingly, beings are turning now to Facebook as a primary end for their bulletin and knowledge, which has further boosted the social network's publicize business. News organizations, in turn, have come to rely more and more on Facebook as a programme for strewing their contents. Numerous publishers use Facebook's Instant Articles program to post storeys instantly to Facebook, and then share in advertising receipt with the social giant.
Media companies have seen quick expansion with Facebook video, though how they will generate revenue from that large gathering is still largely iffy. Facebook has also paid media companies millions of dollars to experiment with its live-streaming product, Facebook Live .
The hire of Ms. Brown may be viewed in the national media life as a surprising preference. Ms. Brown, who has ever run at NBC News, left CNN in 2010. In recent years, she has become a contentious education-reform partisan .
In 2015, Ms. Brown propelled The 74, a nonprofit, education-focused bulletin website. In a memo on the website Friday, Ms. Brown told me that she will be stepping back from her editorial persona there, but will remain on the board .
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